Implementation Controls and Executive Summary of Massives Marketing Essay

Implementation Controls and Executive Summary of Massives Marketing Plan - Essay Example Political stability, positive economic growth, technological capability, strategic geographical location and business friendly conditions would be the criteria that will govern what country to choose. Japan, which suffices all the criteria, would be the most likely candidate. An alternative would be India due to its booming Information Technology industry and its strategic geographical location in the Asian region. This move would also help in attaining or even surpass the targeted number of partnerships. The company is currently charging a minimum of $30,000 for its software licenses. The company also charges 20% of the license fee for annual software maintenance and $25,000 for its web auditing services. The decrease would result to $1,500 cut for licensing, 10% cut on maintenance and $2,500 for auditing services (Massive Network, 2006). Reducing prices, all the while assuring product and service quality, provides a competitive edge the company can bank on. Although this translates to losses in revenue in the short run, it provides an attractive choice for future clients and assures continued patronage. This reduction will apply to future as well as present transactions. The acquisition of Massive by Microsoft has provided the means to acquire the necessary funds to conduct research and development to widen product and services range ( Wash, Microsoft Acquire Massive